Brand Identity Renewal
Integrated Branding
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PENTAHEAL Brand Identity Renewal
Integrated Branding
Project Background
Pentaheal Clinic is a Korean medical clinic specializing functional medicine, biology-based approach to identify the root cause of disease.Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding, Pentaheal Clinic aims to promote functional medicine as a new medical field in Korea and Southeast Asia.
To deliver the Medical philosophy, integrated rebranding has been undertaken. Also, to meet the global need of patients, the visual language needed to be universal and straight-forward.
Related Keywords
#Branding Marketing #Brand Design #Brand Identity #Branding #Brand Marketing Agency #Global Branding #Clinic #Functional Medicine #Health #Medical #Signage
Executed Region
#Korea, Seoul
Our Solution
Eidetic proposed a solution that will maintain Pentaheal’s clinical image and improve brand identity with better readability and suitability. Since the field of functional medicine is not well known in Korea yet, we developed into a consistent brand design to deliver Pentaheal's philosophy to be communicated easier to the public.Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal 's service area can be expanded to various fields.
- Global Market Analysis
- Brand Diagnostics
- Renewal B.I.
- Design for the signage, uniforms and customer friendly items
