2016 Experiential Brand Renewal
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Project BackgroundAngel-in-us Coffee is a subsidiary cafe retail change belonging to Lotte, a multinational conglomerate. Since the brand's conception in 2000, Angel-in-us Coffee has been leading the growth of the coffee market in Korea. The brand expanded both rapidly and globally, opening more than 500 stores worldwide by 2012. Having realized many achievements, the brand was well known for its quality products and branding.
Our SolutionEidetic Marketing was tasked with revamping the stagnant brand image of Angel-in-us Coffee. From creating a foundational brand story to recommending brand changes based on market research, Eidetic Marketing offered a total brand consulting service for the retail chain. From base logo development to physical requirement modification options for retail stores, Eidetic Marketing serviced full integrated branding reconstruction.