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2012 E3 LA

eSports Events / Global Exhibition

Webzen 2012 E3 LA

eSports Events / Global Exhibition

Project Background

Webzen is a South Korean game developer and publishing company that was founded in 2000. After the successful debut of Its first game, MU, in Korea, the company published the game internationally. The game was equally popular globally, leading to multiple games sharing the IP. Through acquisitions and mergers, Webzen has become a global player in the industry known for its creative game development and publishing.

E3 (Electronic Entertainment Expo), being considered the largest gaming expo in North America, is a premier trade event for the video game industry hosted in LA. The expo welcomes publishers, developers and manufacturers to showcase their goods to the world and network to create beneficial partnerships for the future. The Expo features an exhibition, events, panels, press conferences and much more.

Let's play Webzen's games.

Our Solution

Eidetic Marketing was entrusted with the overall design, build-up, brand fabrication and activation of both Webzen's E3 Booth and eSports event. In both cases, the overarching design adroitly reflected Webzen's core values and image while the fabrications and interior brand applications were of high quality. From start to finish, Eidetic Marketing was responsible for overall administration and management.

- Key visual design, fabrication of booth and brand applications for both E3 and eSports event
- Effective on-site administration to manage both exhibit and event concurrently
- Tech support of live stream eSports tournament and promotional material