2021 G-STAR B2C
Global Exhibition
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SHIFTUP 2021 G-STAR B2C
Global Exhibition
Project Background
SHIFTUP is a game developer company founded in 2013, South Korea. It is led by Kim Hyung Tae, a prominent artist for Blade & Soul (MMORPG) and Magna Carta series (console RPGs). SHIFTUP presented NIKKE: The Goddess of Victory and Project: Eve in G-STAR 2021.G-STAR is an annual exhibition held in Busan, South Korea for corporations involved in the technology and gaming industry as well as for the game fans. Providing eSport events, seminars, B2B and B2C exhibitions. G-STAR is one of most celebrated gaming exhibitions in Asia. Eidetic Marketing’s task was to provide creative design and fabrication for booth construction, and overall management of exhibition.
Let me introduce SHIFTUP.
Our Solution
Eidetic Marketing was responsible for designing, fabricating and activating SHIFTUP’s B2C exhibition which is 720m²(80 booths) big.From key visuals to actual construction and brand application, Eidetic Marketing creatively leveraged SHIFTUP’s brand values to create an experiential booth. 70 demo devices that are installed with SHIFTUP’s brand new game NIKKE: The Goddess of Victory were provided for customer experience. For the new console game Project: Eve, a photo spot and IP-themed space were built.
With efficient HR employment, Eidetic Marketing made sure that customers enjoy the exhibition without difficulties and in hygienic conditions. Exceeding expected KPIs while managing the entire exhibition well, Eidetic Marketing successfully activated SHIFTUP’s Global Exhibit. For the new console game Project: Eve, a photo spot and IP-themed space were built. Especially, major scenes in the trailer movie were reproduced in the photo spot.
-Overall design, fabrication of booth and brand applications
-Creat the demo zone for the new game ‘Nikke:The Goddess of Victory’
-Installation scenic photo zone for the game ‘Project:Eve’
-HR employment and on-site management for totality of exhibition
