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How A Creative Branding Agency Reinvented Its Own Brand
October 31, 2024
Previous Article: Why Do Companies Rebrand? Positive vs. Responsive Rebranding
Time for a New Chapter at Eidetic
At Eidetic, we’ve developed brands across domestic and international markets, delivering memorable experiences from start to finish. Our strategic approach has earned us 19 international design awards, including the Red Dot Design Award, IF Design Award, and A’ Design Award. With our first-ever headquarters established in the vibrant Gangnam district, we’re entering a pivotal phase of our evolution.
This physical space, undergoing transformation to reflect our identity, symbolizes our growth and ambition. While the challenges of approvals and renovations are significant, they are also opportunities for us to shape a dynamic new environment that embodies our story.
Our headquarters signals more than just a physical change. It marks the beginning of our journey toward becoming a full-fledged brand consultancy. As a branding agency, we’re evolving to offer a wider range of services and expertise. Additionally, we’re establishing an in-house marketing team to provide comprehensive solutions. With these developments, we are positioned for a major leap forward. With these developments, we are positioned for a major leap forward.
How to Rebrand a Company: Choosing a New Name
What should we be called?
As we embarked on this rebranding journey, we knew that choosing the right name was critical. “Eidetic Marketing” had served us well but had become limiting, especially in terms of international communication. The abbreviation “EM” was frequently used due to the length and pronunciation challenges of the full name, particularly for our partners across Asia.
Naming Study for Creative Branding Agency
Through countless brainstorming sessions, we considered several options, including WASP, SPERE, HYPERS, and HECTO. WASP emerged as a top contender, symbolizing the industrious and collaborative nature of our work. It resonated with our mission to craft memorable brand experiences, much like a wasp building its hive with precision and care.
However, after careful deliberation, we recognized the value in preserving the legacy we had built under the “Eidetic” name. Rather than abandoning it, we decided to simplify our brand identity by dropping “Marketing” and focusing on “Eidetic” as the core of who we are. In the world of branding, memorability is everything, and “Eidetic” embodies our commitment to crafting unforgettable brand experiences.
Making a New Slogan
A slogan is a powerful tool for conveying a company’s identity in a concise, impactful way. While it’s impossible to explain every detail of our philosophy to every individual, a well-crafted slogan can encapsulate our brand essence.
Global consultancies like Siegel+Gale champion simplicity with slogans such as “Brilliance in Simplicity,” reinforcing the idea that simplicity often leads to success.
Mission Statement: We Build the Moment.
For Eidetic, our new statement, “We build the moment!” captures the heart of our mission. It speaks to our expertise in creating unforgettable brand encounters and reflects our commitment to curating moments that leave a lasting impression. This isn’t just a slogan; it’s a guiding principle that aligns with our vision for the future.
As Eidetic steps forward with renewed clarity and purpose, it remains dedicated to crafting experiences that resonate deeply—both for its clients and within its own evolving brand journey.
