2019 MWC Shanghai
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Project BackgroundVIVO is a global telecommunications company specializing in the development and manufacturing of smartphones, accessories, software and online services. VIVO has reached beyond its Chinese market since being founded in 2009 to become one of the top smartphone corporations in the world. Focusing on both cutting-edge technology and consumer lifestyle trends, VIVO is continuously introducing innovative products to imprint its brand globally, and MWC this year was no exception.
Our SolutionEidetic Marketing creatively designed the booth to maximize brand exposure by translating VIVO’s concept of ‘5G City Online’ by designing the booth to resemble a server room. This server room represents the collective data needed to experience a future lifestyle utilizing the technology from VIVO through 4 major aspects of our lives; home, subway, office, and store. The booth seamlessly tied together these four distinct aspects of daily life while also showcasing the amazing technology that VIVO brought to display.