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2023 CES B2B

Global Exhibition

POSCO 2023 CES B2B

Global Exhibition

Project Background

POSCO Holdings is an integrated steel manufacturing company. As the first integrated steel mill in Korea, Posco produce 41 million tons of crude steel a year, and has grown to become a global business with production and sales in 53 around the world. Posco Holdings opened 'CHANGeUP GROUND' in 2021, which is a startup incubator center to foster venture companies. Posco aspires find and nurture venture companies, utilizing CHANGeUP GROUND as a space to grow together.

CES(Consumer Electronics Show) is an annual trade show held in Las Vegas in January, where some of the most important technology makers and innovators show off their latest and greatest releases. CES is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators.

Related Keywords
#Experiential Marketing #Global Exhibition #Marketing Agency #Brand Identity #Spatial Design #B2B #Integrated Marketing

Executed Region
#USA, Las Vegas

Our Solution

Planning a pavilion exhibition to showcase the technologies of various venture companies under the sponsorship of Posco's constant innovation, Eidetic developed a blue striped visual that was implemented throughout the booths and videos of the exhibit. This integrated design highlights not only Posco's brand color, but its collaboration with these venture companies to provide impossible possibilities to the customer.

In addition to the 20 individual ventures’ booth space, the exhibition features an open lounge and networking space with panoramic LED screen to provide customers with a more valuable and comfortable exhibition experience. Eidetic aim is to increase customer satisfaction and convey the message that Posco is continuously pursuing innovation and development.

- 140ft x 18ft [2,520 sqft]
- Cinematic Motion Graphic for Panoramic LED Screen
- Creative Strategy & Attendee Journey Mapping
- Overall Design, Fabrication & Construction of the Booth & Application
- HR Management & Show Site Supervision