2018 villiv Brand Activation
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Project BackgroundShinsegae is a South Korean conglomorate that is positioned as the largest retailer in Korea. From the company's beginning with department stores in 1955, the brand eventually expanded into foodstuffs, construction, hotels and much more. Capitalizing on Shinsegae's construction capabilities, the conglomorate created villiv, a modern and luxurious apartment brand.
Our SolutionEidetic Marketing was contracted to activate this exhibit in Shinsegae's Hanam Starfield, the largest single building mall in Korea. Eidetic Marketing offered a total solution, starting from key visual design, construction, application of interactive elements and on-field management. Effectively creating a welcoming environment for bystanders, Eidetic Marketing managed the booth until January 19th, for a total of 3 months.
In collaboration with STONE Brand Communications (http://stonebc.com).