2018 MWC Barcelona
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Project BackgroundSamsung Electronics, a global leader in technology created Samsung Device Solutions (Samsung DS) as a subsidiary focused on device components. Samsung DS' booth was divided into 4 zones, each with different subsidiary brands. The brands were Memory, System LSI, SEMCO, and Samsung Design Europe (SDE). Offering a variety of different solutions, each area was to be differentiated under an overall umbrella that was Samsung DS.
Our SolutionEidetic Marketing developed the booth to showcase the application of 3 different components of Samsung DS; Memory, SLSI and SDE. Through creative design, Eidetic Marketing successfully created an overarching theme for the booth that aptly reflected Samsung DS' brand image and values. While doing so, the company also successfully differentiated each of the different brands effectively as to create separate zones with different experiential aspects.