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Where is the best booth location at G-STAR Gameshow?
June 21, 2025
Where is the best booth location at G-STAR Gameshow?
Booth Strategy Q&A for B2C and Offsite Activations
On November 13, G-STAR Korea will once again take over BEXCO in Busan, drawing in over a thousand game companies and tens of thousands of fans. In 2024, the event hosted 1,375 exhibitors and 3,359 booths, making it the largest game convention in Korea. With so many participants, securing a strategic booth location isn’t just helpful—it’s essential for success.
Let’s break down everything you need to know about booth placement, outdoor activation rules, and how to stand out in the crowd.
G-STAR Booth Strategy Q&A
G-STAR booth placement is based on application period, booth size, past participation, and compliance history. Priority is given in the following order:
1. Super Early Bird Exhibitors (Large-scale participants)
– Companies applying for 200+ booths: Priority selection within designated zones (BTC North, East, West)
– Companies applying for 40+ BTC and 40+ BTB booths: Booth selection via lottery within the finalized layout
2. Early Applicants
– Companies applying for 40+ BTC or 20+ BTB booths: Assigned after super early bird placement, with possible location coordination
3. General & Small-scale Exhibitors
– Booths assigned by organizers based on layout
To maximize your visibility, it’s crucial to confirm participation early, secure a booth location, prepare your RFP, and select a capable agency partner.
Most attendees enter through the central gate of BEXCO Exhibition Hall 1, which immediately exposes them to zones D02 and D03. These areas are prime real estate.
In high-traffic events like G-STAR, booth placement directly impacts performance. A centrally located booth maximizes visibility, encourages hands-on engagement, and drives social media buzz.
Webzen stole the spotlight in 2024 with its D03 booth. Facing the main entrance, its multi-dimensional structure featured an immersive LED display showcasing their new title TERBIS. With cosplayers and a photo zone, the booth was designed to maximize both in-person engagement and online shares. The media praised its layout and content execution as a best-case example.
👉View Webzen’s G-STAR Portfolio
G-STAR Outdoor Booth Q&A
Outdoor booths are open to any exhibitor, regardless of BTC/BTB participation. All outdoor participants automatically receive sponsor status.
Outdoor Booth Details
- • Booth Size: 9m x 9m
- • Price: KRW 25 million (approx. $18,300, excluding VAT) per booth
- • Non-exhibitors: +50% surcharge
Outdoor booth rules differ significantly from indoor ones. Be sure to comply with these:
• Max height: 6m
• No 2-story structures (except for display-only upper containers)
• All elements must fit within the total space you’ve applied for.
• Video displays must face the main entrance of BEXCO.
Due to exposure, logistics, and structural regulations, it’s essential to work with an experienced partner.
Get Expert Help from Eidetic
From strategy to execution, we have deep expertise in managing indoor and outdoor booths at G-STAR. As one of the best marketing agencies in Korea, we deliver immersive, high-impact experiences that align with your marketing goals.
