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BlizzCon 2026 Returns After 3 Years
November 10, 2025
BlizzCon 2026 Returns After 3 Years
After four years without an in-person convention, BlizzCon made its comeback in 2023.
Now, three years later, Blizzard is preparing to bring its legendary fan festival back on September 12–13, 2026, once again at the Anaheim Convention Center.
BlizzCon 2026 Ticket & Event Overview
✔️Event Dates: September 12 – 13, 2026
✔️Location: Anaheim Convention Center, California
Ticket Types & Pricing
- • Early Bird Pass: US $249.99
- • General Pass: US $289.99
- • Charity Night Add-on: US $499.99
- • Darkmoon Faire After Hours Add-on: US $89.99
The early bird tickets sold out within an hour of release, and even the exclusive Darkmoon Faire After Hours add-on reached full capacity almost immediately.
General ticket sales will open on November 18, 2025, at 9 a.m. PST, giving fans another chance to secure their spot at the Anaheim Convention Center.
What to Expect at BlizzCon 2026
According to Blizzard, BlizzCon 2026 will bring back its signature programs — the Opening Ceremony, developer panels, and the Darkmoon Faire. It will also feature global esports competitions, hands-on gameplay zones, and other community activities.
Darkmoon Faire
A longtime fan favorite, the Darkmoon Faire is Blizzard’s in-person carnival experience — a themed zone filled with game-inspired activities, photo spots, exclusive merchandise, and collectibles.
It’s where the digital worlds of Warcraft, Diablo, Overwatch, and StarCraft come to life, allowing fans to step directly into Blizzard’s universe between panels and tournaments.
Esports Competitions
BlizzCon 2026 will also host the finals of Blizzard’s top global tournaments. Professional players and fans from around the world will gather in Anaheim for the ultimate showdown.
- ✔️Overwatch World Cup Finals
- ✔️World of Warcraft Grand Finals
- ✔️World of Warcraft Arena World Championship Grand Finals
- ✔️Hearthstone Masters Tour World Championship
- ✔️The Blizzard Classic Cup — a brand-new competition debuting this year
Together, these competitions showcase the best of Blizzard’s competitive scene and bring the energy of its global community into one shared space in Anaheim.
Other Major Game Studio Festivals
Beyond BlizzCon, many other large-scale gaming festivals have become fan favorites among global audiences.
Riot Games hosts the League of Legends World Championship, a massive esports and music-driven event that fills stadiums across the world.
Square Enix continues to engage its Final Fantasy community through the Final Fantasy XIV Fan Festival, a touring celebration held in Tokyo, Las Vegas, and London.
Epic Games also brings players together with the Fortnite Festival, where gaming, concerts, and creator culture blend into a single live experience.
These offline gatherings, once paused during the pandemic, are making a strong comeback. In-person festivals are again becoming key drivers of fan engagement and brand storytelling across the gaming industry.
How Offline Events Shape Game Brand Experiences
BlizzCon has always been more than a gaming convention — it’s a space where a brand’s world becomes tangible.
For Blizzard, this physical gathering of players, creators, and developers transforms digital communities into immersive, shared brand experiences.
These shared moments — cheering at reveals, meeting teammates in person, or walking through a universe they helped build — deepen players’ engagement and strengthen their connection to the brand’s storytelling.
For game studios, the lesson is clear:
offline festivals are not just celebrations, they’re strategic extensions of world-building.
They expand the game’s universe beyond the screen, foster community loyalty, and generate content that continues to live long after the event ends.
Game Festivals with Eidetic Marketing
At Eidetic Marketing, we’ve collaborated with global game brands across a wide range of offline experiences — including World Cyber Games (WCG), Tencent Roadshow, and major international festivals like Gamescom, Anime Expo, and Tokyo Game Show (TGS).
Through these projects, we continue to help studios bring their visions to life, connect with players in meaningful ways, and strengthen their presence in the global gaming community.
