All About New York Comic Con Exhibitors 2025

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What Is NYCC 2025?

New York Comic Con 2025 (NYCC 2025) took place from October 12–19 at the Jacob K. Javits Center in New York City, drawing an estimated 250,000 attendees and over 1,300 exhibitors.
The event once again proved why NYCC remains one of the most influential pop-culture conventions in the world—bridging comics, gaming, animation, film, and an expanding lineup of lifestyle and tech brands.

If San Diego Comic-Con (SDCC) anchors pop culture on the West Coast, NYCC serves as its East Coast counterpart—delivering the same creative energy through a broader mix of global content and brand activations.
This year’s show floor reflected that perfectly, balancing iconic IP showcases with new forms of brand participation.

Inside the Show Floor: Exhibitors That Shaped NYCC 2025

More than 1,300 companies and artists filled the Javits Center this year.
Long-time staples like Marvel, Bandai Namco, Crunchyroll, Capcom, Viz Media, and Funko returned with bigger, more interactive booths.
Their presence kept the main halls packed from morning to evening.

What stood out this year was the rise of non-entertainment brands.
Walmart, Duolingo, Loungefly, Penguin Random House, and NECA joined the lineup—bringing retail, lifestyle, and educational experiences into the mix.
The show floor felt broader and more dynamic than ever.

Many exhibitors focused less on products and more on interaction.
Fans could play demos, take photos, join live challenges, or grab exclusive collaborations.
The result was a floor that felt like an ecosystem of experiences—showing that fandom today is driven by participation, not just viewing.

NYCC 2025 Highlights

Marvel

Marvel anchored the center of the show floor with one of the largest booths at the Javits Center.
Across four days, the brand hosted exclusive panels for upcoming animated titles including Your Friendly Neighborhood Spider-Man, Eyes of Wakanda, and X-Men ’97.
Life-size character displays and limited-edition Marvel Animation merchandise made it one of the busiest destinations throughout the weekend.

Crunchyroll

Crunchyroll turned heads with its Gachiakuta-themed Dumpster-diving challenge.
Fans raced against the clock to find branded “trash” items that could be exchanged for prizes—a lighthearted activation that quickly became one of the most talked-about experiences at the convention.

Toei Animation

Toei Animation brought One Piece to life through a large-scale immersive exhibition in collaboration with Mercer Labs.
The multiroom installation blended digital projection, light, and sound to guide visitors through key storylines—an ambitious setup that resonated with both new fans and long-time followers.

Bandai Namco Entertainment

Bandai Namco spotlighted its collectibles and model-kit portfolio, including Tamashii Nations, Dragon Ball, Gunpla, and One Piece lines.
Collectors lined up early each day for exclusive figures and new releases, while gaming titles like Tekken 8 and Sand Land were featured through display visuals.
The booth bridged gaming IP with collectibles, solidifying Bandai Namco’s position at the center of anime merchandising.

Beyond Entertainment: Expanding the Brand Spectrum

Outside the entertainment and gaming giants, NYCC 2025 introduced brands from new categories.
eBay and Walmart leaned into the collector economy with retail-style booths and exclusive drops.
Loungefly showcased pop-culture-inspired bags and accessories with on-site customization.
Duolingo turned heads with a playful booth featuring its mascot, trivia games, and exclusive merch.
Penguin Random House hosted book signings and graphic novel showcases that connected publishing with fandom.

These brands proved that Comic Con isn’t just for entertainment IPs.
It’s a space where retail, education, and lifestyle brands meet fans through shared passion and creativity.

New York Comic Con Marketing Agency

At Eidetic Marketing, we work with global gaming and entertainment brands to create experiences that connect fans and IPs across major conventions worldwide.

Our team has produced brand activations and exhibition campaigns at events such as Gamescom, Anime Expo, San Diego Comic-Con, and ChinaJoy, building a track record in bringing fandom and brand storytelling together.